They are sponsored most of the presenters..just google it
Kylie is sponsored by Myer and women can buy what they see her in from Myer
KYLIE GILLIESStyle: Fun and fitted
Influence: Cue top sales soared for two weeks
THE Morning Show's Kylie Gillies likes to wear Ginger & Smart, Nicholas, Kirrily Johnston, Cue and Marcs.
The show is sponsored by Myer and the Seven presenter's outfits are so popular viewers can shop Kylie's look on the show's website each day. The wardrobe department tweet Gillies' looks daily @SevenStyling.
Her influence is immediate and long-lasting.
After Gillies wore a Cue peplum top last month, sales spiked for two weeks straight. Cue Executive Director Justin Levis said the post-show hype helps promote the brand and they are happy to give product for free. And they will re-order to meet the demand,
"If a design has a fantastic reaction, we re-create it within weeks," he said.
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