As far as self-made entrepreneurs are concerned, she's one of the best, in that it wasn't riding a wave with a business partner or husband, and wasn't inherited wealth.
Had an idea in a somewhat shady industry that there was a better way, and has built up a multi-million dollar business (and net worth) through hands-on management and determination.
I'm sure the business model involves significant royalties from referalls from consolidation loans and business partners, but better that than giving high interest payments to cowboy lenders and debt traps.
It helps that she's a tidy unit as well, it puts a realistic but presentable face to the business.
I dips me lid