RE Ford Ranger TV ad girl, I found this;
Ford offers customers $200 to test drive Ranger in bid to claim customers from Toyota Hilux
Ford is offering customers $200 just to test drive its Ford Ranger truck in a bid to position it as a rival to its competitor, the number one selling truck Toyota’s Hilux.
In the ad, created by BlueHive, a Ford saleswoman stands before a Toyota Hilux telling viewers it is Australia’s best selling truck, before saying she sells Ford’s Ranger which she thinks is better. She challenges customers to test drive the Ford and promises to give them $200 if they still decide to purchase the competitor.
Credits:
Agency: BlueHive
ECD Richard Muntz
Writer At Large Michael Mulcahy
Agency Producer Eyvonne Carfora
Head of Strategic Planning Anuj Mehra
Account Director Alana Adkins
Media Lead Paul Murphy
Managing Partner Peter Randeria
PR/Social: Pulse Communications
Production Company: Guilty
Director Edwin McGill
Executive Producer Jason Byrne
Media Director Ken Lam
Digital Media Manager Elizabeth Calwell
Now start ringing those mentioned above and ask the question!
http://mumbrella.com.au/ford-offers-cus ... lux-248873